There are lots of ways we can help non-marketers to see the value of great marketing. Let's take a look at some techniques.
According to the US army, the best way to keep Americans informed is through the "actions and words of individual soldiers". It thinks that media experts should be part of tactical army units. Smaller units, flexible chains of command, and communications at the heart of all structure and strategy - that's how UK defence leaders… Continue reading Communicating military style