If you're involved in consultation you'll be aware of several recent legal challenges. Inspired by a recent workshop with the Consultation Institute, here's a guide to getting consultation right.
What happens when people, especially senior people, want something designing, filming or writing? Usually, they just ask someone to get on with it. They have in their mind what they're looking for, but they're too busy to articulate it. So they assume that their teams know them well enough to 'just know' what they want.… Continue reading I’m all about that brief, about that brief
As we're all fighting to keep up with industry trends, and there's so much information for us to make sense of out there, here's my list of the top 20 most useful sources for communications, marketing and creative ideas and info. Web links are included, but most have Twitter handles too. Marketing: 1. Marketing Week 2. Brand… Continue reading Top 20 sources for marketing and PR ideas
As public services, just like private companies, look to move services online, I wonder just how far and how quickly we can go. We're encouraging more people to pay their bills, talk to us, and find out what they need to know online. We're recreating our high streets as social spaces and community hubs, as… Continue reading How much of our service can we take online?
If we do things that are good and worthy, the people who work for us are happier and our customers feel differently about us because we stand for something they can relate to. Jason Gossing, Co-founder, Ocado Reading in Marketing Week that Unilever's CEO Paul Polman is working with Peace One Day on a Lynx/world… Continue reading Working with charities