As it's Star Wars day let's review some wise words from our favourite Star Wars heroes to help us in our marketing work. Let's take a look at how we can use their wisdom to influence our working lives. Or at least to brighten our Friday. “Do. Or do not. There is no try.” – Yoda Yoda… Continue reading What can Star Wars teach us about marketing?
According to the US army, the best way to keep Americans informed is through the "actions and words of individual soldiers". It thinks that media experts should be part of tactical army units. Smaller units, flexible chains of command, and communications at the heart of all structure and strategy - that's how UK defence leaders… Continue reading Communicating military style