Finding ways to thrive in times of change Every week there’s a new development that affects the marketing world. This week we’ve heard from Marketing week that Brexit uncertainty is putting a stop to growth in Marketing budgets, at the same time as Amazon has enabled dynamic bidding for sponsored products ads. This suggests that… Continue reading Four ways to future-proof your marketing
Louis Theroux, on Stage at this year's marketing festival, described marketing as an unacknowledged art. Theroux says it's a balance of seduction and sales, which it certainly is, but it's also so much more. Whether marketing is an art or a science is a great question to explore.If you look at the meticulous detail involved… Continue reading Marketing: science or art?
There are lots of ways we can help non-marketers to see the value of great marketing. Let's take a look at some techniques.
Maya Angelou said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Do you remember your favourite teacher? Do you remember the first time you felt inspired? Do you remember someone else’s enthusiasm rubbing off on you? Of course you do. Me […]… Continue reading Why it’s important To be a linchpin – guest post
If you're involved in consultation you'll be aware of several recent legal challenges. Inspired by a recent workshop with the Consultation Institute, here's a guide to getting consultation right.
There wasn't a moment when my eldest told me she didn't believe any more. there was never a conversation. I knew because the questions stopped. For years I've had to find the answers at the drop of a hat to questions like: 'But how can he travel the whole world in one night?' or 'Why… Continue reading What happens when they stop believing?
Have you seen the Facebook post showing a shiny new parent lovingly lathering their baby's head in shampoo as the child coos with pleasure? It's here in case you've missed it. I'm not sure where they got that baby but my cheeky chappy didn't get that happy bathtime memo. Our bathtime tonight inspired me to jot down… Continue reading How not to bath a baby
Social media's influence is incredible, with the link between traditional and social media growing on a daily basis. Something interesting happens on Twitter and before you know it the story's hit national headlines. All communications professionals should by now be taking social media seriously. But what should you do if someone takes it not so… Continue reading Should brands worry about Twitter parodies?
So often people worry about applying for jobs and going for interviews. Some people, especially in public sector jobs right now, lack confidence to move on or strive for more. Why stick in a job you're not happy in, or push on in a role that's the wrong career path or selling something your heart's… Continue reading How to get a great job in communications