As it's World Book Day, I'm reflecting on the best business books I've read that have helped me to progress in my new freelance marketing business. Here are my top five, which I highly recommend you read in 2019. Linchpin: Are You Indispensable? by Seth Godin Seth Godin is a marketing guru who does things… Continue reading Best business books to read in 2019
If you're involved in consultation you'll be aware of several recent legal challenges. Inspired by a recent workshop with the Consultation Institute, here's a guide to getting consultation right.
Stories - one of the many latest buzz words in marketing. It's an ancient art that's been done well for centuries and has shaped human evolution, but according to Marketing Week, TED, and more, we need to learn new ways to do it. You could say my training in story telling is down to my… Continue reading Is story telling easy?
What happens when people, especially senior people, want something designing, filming or writing? Usually, they just ask someone to get on with it. They have in their mind what they're looking for, but they're too busy to articulate it. So they assume that their teams know them well enough to 'just know' what they want.… Continue reading I’m all about that brief, about that brief
As we're all fighting to keep up with industry trends, and there's so much information for us to make sense of out there, here's my list of the top 20 most useful sources for communications, marketing and creative ideas and info. Web links are included, but most have Twitter handles too. Marketing: 1. Marketing Week 2. Brand… Continue reading Top 20 sources for marketing and PR ideas
As Sheffield's Summer Saturdays campaign scoops up a second industry award from Towns Alive, I'm thinking about why we like to win them, and how we can create award winning campaigns. We'd all like to win an award. It makes us feel good - makes us feel like those late nights and hours of frustration in… Continue reading How to win awards
If I speak for more than two minutes on one subject to my 8 year old, she's lost interest before I've made my point. Thirty seconds in and my 3 year old's wandered off singing a Frozen song. If I use a word either of them doesn't understand, they don't tell me they don't know… Continue reading Can children help you be more concise?