According to the US army, the best way to keep Americans informed is through the "actions and words of individual soldiers". It thinks that media experts should be part of tactical army units. Smaller units, flexible chains of command, and communications at the heart of all structure and strategy - that's how UK defence leaders… Continue reading Communicating military style
As we find our way through the pre-election publicity rules, we come up against publicity issues every day that we need to respond to. With two weeks to go until elections, demands might be increasing on your communications team, so here's a quick reminder of the facts. The LGiU have made the purdah rules simpler… Continue reading Quick reminder on pre-election publicity rules
As public services, just like private companies, look to move services online, I wonder just how far and how quickly we can go. We're encouraging more people to pay their bills, talk to us, and find out what they need to know online. We're recreating our high streets as social spaces and community hubs, as… Continue reading How much of our service can we take online?
If we do things that are good and worthy, the people who work for us are happier and our customers feel differently about us because we stand for something they can relate to. Jason Gossing, Co-founder, Ocado Reading in Marketing Week that Unilever's CEO Paul Polman is working with Peace One Day on a Lynx/world… Continue reading Working with charities
Using video to change behaviour This video created by a worldwide charity shows a freezing boy. It filmed a social experiment to test whether people stopped to give the boy their coat. It's very powerful and it led to lots of donations. Could councils use video in this way to encourage volunteering in their local… Continue reading Using video to change behaviour