Find out how email marketing compares to social media advertising. See what return you can achieve on investment.
Category: marketing
Wish me luck in my new adventure
I’m very excited to be launching a new venture. Wish me luck!
How can we help businesses to value marketing?
There are lots of ways we can help non-marketers to see the value of great marketing. Let's take a look at some techniques.
What can Star Wars teach us about marketing?
As it's Star Wars day let's review some wise words from our favourite Star Wars heroes to help us in our marketing work. Let's take a look at how we can use their wisdom to influence our working lives. Or at least to brighten our Friday. “Do. Or do not. There is no try.” – Yoda Yoda… Continue reading What can Star Wars teach us about marketing?
Why do key messages matter?
If you saw Mike Coupe, Chief Executive at Sainsbury's, on this morning's news, you'll have been impressed by his confidence and decorum as he told the nation about his company's merger with Asda. "The great thing for our customers is," he said, "we'll be able to push prices down by ten per cent". He followed… Continue reading Why do key messages matter?
Is story telling easy?
Stories - one of the many latest buzz words in marketing. It's an ancient art that's been done well for centuries and has shaped human evolution, but according to Marketing Week, TED, and more, we need to learn new ways to do it. You could say my training in story telling is down to my… Continue reading Is story telling easy?
I’m all about that brief, about that brief
What happens when people, especially senior people, want something designing, filming or writing? Usually, they just ask someone to get on with it. They have in their mind what they're looking for, but they're too busy to articulate it. So they assume that their teams know them well enough to 'just know' what they want.… Continue reading I’m all about that brief, about that brief
Top 20 sources for marketing and PR ideas
As we're all fighting to keep up with industry trends, and there's so much information for us to make sense of out there, here's my list of the top 20 most useful sources for communications, marketing and creative ideas and info. Web links are included, but most have Twitter handles too. Marketing: 1. Marketing Week 2. Brand… Continue reading Top 20 sources for marketing and PR ideas
How to win awards
As Sheffield's Summer Saturdays campaign scoops up a second industry award from Towns Alive, I'm thinking about why we like to win them, and how we can create award winning campaigns. We'd all like to win an award. It makes us feel good - makes us feel like those late nights and hours of frustration in… Continue reading How to win awards
Can children help you be more concise?
If I speak for more than two minutes on one subject to my 8 year old, she's lost interest before I've made my point. Thirty seconds in and my 3 year old's wandered off singing a Frozen song. If I use a word either of them doesn't understand, they don't tell me they don't know… Continue reading Can children help you be more concise?
