As it's World Book Day, I'm reflecting on the best business books I've read that have helped me to progress in my new freelance marketing business. Here are my top five, which I highly recommend you read in 2019. Linchpin: Are You Indispensable? by Seth Godin Seth Godin is a marketing guru who does things… Continue reading Best business books to read in 2019
Find out how email marketing compares to social media advertising. See what return you can achieve on investment.
I’m very excited to be launching a new venture. Wish me luck!
There are lots of ways we can help non-marketers to see the value of great marketing. Let's take a look at some techniques.
If you're involved in consultation you'll be aware of several recent legal challenges. Inspired by a recent workshop with the Consultation Institute, here's a guide to getting consultation right.
Stories - one of the many latest buzz words in marketing. It's an ancient art that's been done well for centuries and has shaped human evolution, but according to Marketing Week, TED, and more, we need to learn new ways to do it. You could say my training in story telling is down to my… Continue reading Is story telling easy?