As we're all fighting to keep up with industry trends, and there's so much information for us to make sense of out there, here's my list of the top 20 most useful sources for communications, marketing and creative ideas and info. Web links are included, but most have Twitter handles too. Marketing: 1. Marketing Week 2. Brand… Continue reading Top 20 sources for marketing and PR ideas
As Sheffield's Summer Saturdays campaign scoops up a second industry award from Towns Alive, I'm thinking about why we like to win them, and how we can create award winning campaigns. We'd all like to win an award. It makes us feel good - makes us feel like those late nights and hours of frustration in… Continue reading How to win awards
If I speak for more than two minutes on one subject to my 8 year old, she's lost interest before I've made my point. Thirty seconds in and my 3 year old's wandered off singing a Frozen song. If I use a word either of them doesn't understand, they don't tell me they don't know… Continue reading Can children help you be more concise?
As we find our way through the pre-election publicity rules, we come up against publicity issues every day that we need to respond to. With two weeks to go until elections, demands might be increasing on your communications team, so here's a quick reminder of the facts. The LGiU have made the purdah rules simpler… Continue reading Quick reminder on pre-election publicity rules
As public services, just like private companies, look to move services online, I wonder just how far and how quickly we can go. We're encouraging more people to pay their bills, talk to us, and find out what they need to know online. We're recreating our high streets as social spaces and community hubs, as… Continue reading How much of our service can we take online?
If we do things that are good and worthy, the people who work for us are happier and our customers feel differently about us because we stand for something they can relate to. Jason Gossing, Co-founder, Ocado Reading in Marketing Week that Unilever's CEO Paul Polman is working with Peace One Day on a Lynx/world… Continue reading Working with charities
Using video to change behaviour This video created by a worldwide charity shows a freezing boy. It filmed a social experiment to test whether people stopped to give the boy their coat. It's very powerful and it led to lots of donations. Could councils use video in this way to encourage volunteering in their local… Continue reading Using video to change behaviour