After lots of people asking me what it's like to be mostly vegan at home, here's what this week looks like for us. It's actually pretty normal I think. We're real Yorkshire people, working full time with three kids. We call our evening meal tea. So this isn't something you'll find in a posh recipe book… Continue reading Vegan for real people
Social media's influence is incredible, with the link between traditional and social media growing on a daily basis. Something interesting happens on Twitter and before you know it the story's hit national headlines. All communications professionals should by now be taking social media seriously. But what should you do if someone takes it not so… Continue reading Should brands worry about Twitter parodies?
So often people worry about applying for jobs and going for interviews. Some people, especially in public sector jobs right now, lack confidence to move on or strive for more. Why stick in a job you're not happy in, or push on in a role that's the wrong career path or selling something your heart's… Continue reading How to get a great job in communications
Your team's been through the mill this year. They're flagging, they need some motivation and inspiration. But you're flagging too, and you're not sure how you can muster up the energy to lead your gang positively through the final quarter. We all know that feeling, and it would be easy to let things linger until… Continue reading Ways to inspire your team
Stories - one of the many latest buzz words in marketing. It's an ancient art that's been done well for centuries and has shaped human evolution, but according to Marketing Week, TED, and more, we need to learn new ways to do it. You could say my training in story telling is down to my… Continue reading Is story telling easy?
What happens when people, especially senior people, want something designing, filming or writing? Usually, they just ask someone to get on with it. They have in their mind what they're looking for, but they're too busy to articulate it. So they assume that their teams know them well enough to 'just know' what they want.… Continue reading I’m all about that brief, about that brief
As we're all fighting to keep up with industry trends, and there's so much information for us to make sense of out there, here's my list of the top 20 most useful sources for communications, marketing and creative ideas and info. Web links are included, but most have Twitter handles too. Marketing: 1. Marketing Week 2. Brand… Continue reading Top 20 sources for marketing and PR ideas