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Working mum

How to win at being a working Mum

In Management Today's Women in Business section, Lady Barbara Judge tells me that long maternity breaks are bad for women. She says all babies need is to eat, sleep and to be kept clean, and that this can be done by an 18 year old. A Mum's job, apparently, is to earn money to pay the 18… Continue reading How to win at being a working Mum

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Should brands worry about Twitter parodies?

Social media's influence is incredible, with the link between traditional and social media growing on a daily basis. Something interesting happens on Twitter and before you know it the story's hit national headlines. All communications professionals should by now be taking social media seriously. But what should you do if someone takes it not so… Continue reading Should brands worry about Twitter parodies?