As it's World Book Day, I'm reflecting on the best business books I've read that have helped me to progress in my new freelance marketing business. Here are my top five, which I highly recommend you read. Linchpin: Are You Indispensable? by Seth Godin Seth Godin is a marketing guru who does things his own… Continue reading The best business books ever
Finding ways to thrive in times of change Every week there’s a new development that affects the marketing world. This week we’ve heard from Marketing week that Brexit uncertainty is putting a stop to growth in Marketing budgets, at the same time as Amazon has enabled dynamic bidding for sponsored products ads. This suggests that… Continue reading Four ways to future-proof your marketing
Louis Theroux, on Stage at this year's marketing festival, described marketing as an unacknowledged art. Theroux says it's a balance of seduction and sales, which it certainly is, but it's also so much more. Whether marketing is an art or a science is a great question to explore.If you look at the meticulous detail involved… Continue reading Marketing: science or art?
Find out how email marketing compares to social media advertising. See what return you can achieve on investment.
I’m very excited to be launching a new venture. Wish me luck!
There are lots of ways we can help non-marketers to see the value of great marketing. Let's take a look at some techniques.