As it's World Book Day, I'm reflecting on the best business books I've read that have helped me to progress in my new freelance marketing business. Here are my top five, which I highly recommend you read. Linchpin: Are You Indispensable? by Seth Godin Seth Godin is a marketing guru who does things his own… Continue reading The best business books ever
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Four ways to future-proof your marketing
Finding ways to thrive in times of change Every week there’s a new development that affects the marketing world. This week we’ve heard from Marketing week that Brexit uncertainty is putting a stop to growth in Marketing budgets, at the same time as Amazon has enabled dynamic bidding for sponsored products ads. This suggests that… Continue reading Four ways to future-proof your marketing
Marketing: science or art?
Louis Theroux, on Stage at this year's marketing festival, described marketing as an unacknowledged art. Theroux says it's a balance of seduction and sales, which it certainly is, but it's also so much more. Whether marketing is an art or a science is a great question to explore.If you look at the meticulous detail involved… Continue reading Marketing: science or art?
The ROI of email compared to social media advertising
Find out how email marketing compares to social media advertising. See what return you can achieve on investment.
Wish me luck in my new adventure
I’m very excited to be launching a new venture. Wish me luck!
How can we help businesses to value marketing?
There are lots of ways we can help non-marketers to see the value of great marketing. Let's take a look at some techniques.
What can Star Wars teach us about marketing?
As it's Star Wars day let's review some wise words from our favourite Star Wars heroes to help us in our marketing work. Let's take a look at how we can use their wisdom to influence our working lives. Or at least to brighten our Friday. “Do. Or do not. There is no try.” – Yoda Yoda… Continue reading What can Star Wars teach us about marketing?
Why do key messages matter?
If you saw Mike Coupe, Chief Executive at Sainsbury's, on this morning's news, you'll have been impressed by his confidence and decorum as he told the nation about his company's merger with Asda. "The great thing for our customers is," he said, "we'll be able to push prices down by ten per cent". He followed… Continue reading Why do key messages matter?
Why it’s important To be a linchpin – guest post
Maya Angelou said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Do you remember your favourite teacher? Do you remember the first time you felt inspired? Do you remember someone else’s enthusiasm rubbing off on you? Of course you do. Me […]… Continue reading Why it’s important To be a linchpin – guest post
Is your consultation good enough?
If you're involved in consultation you'll be aware of several recent legal challenges. Inspired by a recent workshop with the Consultation Institute, here's a guide to getting consultation right.
