Find out how email marketing compares to social media advertising. See what return you can achieve on investment.
I’m very excited to be launching a new venture. Wish me luck!
There are lots of ways we can help non-marketers to see the value of great marketing. Let's take a look at some techniques.
If you saw Mike Coupe, Chief Executive at Sainsbury's, on this morning's news, you'll have been impressed by his confidence and decorum as he told the nation about his company's merger with Asda. "The great thing for our customers is," he said, "we'll be able to push prices down by ten per cent". He followed… Continue reading Why do key messages matter?
Maya Angelou said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Do you remember your favourite teacher? Do you remember the first time you felt inspired? Do you remember someone else’s enthusiasm rubbing off on you? Of course you do. Me […]… Continue reading Why it’s important To be a linchpin – guest post
If you're involved in consultation you'll be aware of several recent legal challenges. Inspired by a recent workshop with the Consultation Institute, here's a guide to getting consultation right.