Louis Theroux, on Stage at this year's marketing festival, described marketing as an unacknowledged art. Theroux says it's a balance of seduction and sales, which it certainly is, but it's also so much more. Whether marketing is an art or a science is a great question to explore.If you look at the meticulous detail involved… Continue reading Marketing: science or art?
Find out how email marketing compares to social media advertising. See what return you can achieve on investment.
I’m very excited to be launching a new venture. Wish me luck!
There are lots of ways we can help non-marketers to see the value of great marketing. Let's take a look at some techniques.
If you saw Mike Coupe, Chief Executive at Sainsbury's, on this morning's news, you'll have been impressed by his confidence and decorum as he told the nation about his company's merger with Asda. "The great thing for our customers is," he said, "we'll be able to push prices down by ten per cent". He followed… Continue reading Why do key messages matter?
Maya Angelou said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Do you remember your favourite teacher? Do you remember the first time you felt inspired? Do you remember someone else’s enthusiasm rubbing off on you? Of course you do. Me […]… Continue reading Why it’s important To be a linchpin – guest post