Communiations, communications, local government, marketing, public sector, Uncategorized

I’m all about that brief, about that brief

What happens when people, especially senior people, want something designing, filming or writing? Usually, they just ask someone to get on with it. They have in their mind what they're looking for, but they're too busy to articulate it. So they assume that their teams know them well enough to 'just know' what they want.… Continue reading I’m all about that brief, about that brief