As we're all fighting to keep up with industry trends, and there's so much information for us to make sense of out there, here's my list of the top 20 most useful sources for communications, marketing and creative ideas and info. Web links are included, but most have Twitter handles too. Marketing: 1. Marketing Week 2. Brand… Continue reading Top 20 sources for marketing and PR ideas
As Sheffield's Summer Saturdays campaign scoops up a second industry award from Towns Alive, I'm thinking about why we like to win them, and how we can create award winning campaigns. We'd all like to win an award. It makes us feel good - makes us feel like those late nights and hours of frustration in… Continue reading How to win awards
If I speak for more than two minutes on one subject to my 8 year old, she's lost interest before I've made my point. Thirty seconds in and my 3 year old's wandered off singing a Frozen song. If I use a word either of them doesn't understand, they don't tell me they don't know… Continue reading Can children help you be more concise?